Redefining Broadcasting

During the last 3 decades there have been 3 major innovations that have reshaped and expanded the reach of broadcasting. The first was a Community antenna that would redirect transmitted signals to areas with poor reception bringing television to remote areas. This simple concept led to the second advance by opening a door for future “broadcasters” like ESPN to enter millions of homes without the huge cost of a transmitter and antenna. The third is broadband internet. Websites like YouTube and Google video are giving people the ability to communicate ideas and messages to millions of views around the world. This has led to an explosion of content with little or no focus. This is however just the beginning, still in it's infancy this new arena will provide countless opportunities for future innovations.

So what do you think? How can we utilize this new tool better?

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