It's About The Story

What we need to remember is that at the end of the day what we do as editors is tell stories. It is our responsibility to connect the client and the target viewer with a clear and focused message, because every story has the power to bring about change. Change to the audience and the world around us. We need to make sure that our clients message is understood, and that the viewer is moved to action. http://www.youtube.com/watch?v=o6Enk5l7LUw&feature=channel_page

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