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Are you ready for adventure? Interested in discovering lost treasure? Prepared to unlock the secrets of a lost civilization? Then grab you bull whip, don your fedora, and climb aboard your keyboard as we set out to discover those gems of insight, thought, humor, and education buried deep within the layers of electronic gossamer which make up the internet. But unlike archiologists of the past we do not have to physically travel the globe digging through ruins to unearth these treasure. They are all here in your laptop. Yet finding the jewels that interest you buried beneath a mountain of data is just as daunting a task. And instead of picks and shovels, we use googles and yahoos.  But as with those diggers of old a keen mind and instinct are still your best tools.  And the treasures of which I speak are blogs.  But let me switch gears here for a moment and explain how I see the internet. I have said in earlier posts that I believe that the internet is the new age of broadcasting, and ...

What we need to remember is that at the end of the day what we do as editors is tell stories. It is our responsibility to connect the client and the target viewer with a clear and focused message, because every story has the power to bring about change. Change to the audience and the world around us. We need to make sure that our clients message is understood, and that the viewer is moved to action. http://www.youtube.com/watch?v=o6Enk5l7LUw&feature=channel_page

There is little doubt that the internet is fertile ground for advertising. It is hard to find a link or page that doesn't have an ad or pop-up. Videos are the next big trend but targeting them to your market can be hit or miss. Research is indicating a way to maximize your reach through the blogger community. Here is a link that explains this well. corporate-eye What do you think?

During the last 3 decades there have been 3 major innovations that have reshaped and expanded the reach of broadcasting. The first was a Community antenna that would redirect transmitted signals to areas with poor reception bringing television to remote areas. This simple concept led to the second advance by opening a door for future “broadcasters” like ESPN to enter millions of homes without the huge cost of a transmitter and antenna. The third is broadband internet. Websites like YouTube and Google video are giving people the ability to communicate ideas and messages to millions of views around the world. This has led to an explosion of content with little or no focus. This is however just the beginning, still in it's infancy this new arena will provide countless opportunities for future innovations. So what do you think? How can we utilize this new tool better?